Caulder Moore is redesigning the interiors of a Mayfair hair salon, ahead of a planned expansion of the brand to create a London-based hair and beauty chain.
Michaeljohn, whose customers include Twiggy and Princess Anne, appointed Caulder Moore to revamp the salon about six months ago, following a non-competitive credentials pitch. It briefed the retail design consultancy to create a new interior that will ‘put a stronger emphasis on the brand and its history’, according to Caulder Moore senior designer Suzy Paget.
A Michaeljohn spokeswoman says, ‘Michaeljohn has been established for 40 years, so we are pushing the generation theme, as the salon is attended by mothers, daughters and granddaughters. We are going for a very neutral colour scheme.’
The retail consultancy’s creative director Ian Caulder adds that Caulder Moore will build on Michaeljohn’s ‘association with the premium, glamour and first-class service’ to ‘provide a blueprint for the growth of the business’.
The ground floor will feature a reception area with seating and product displays, hairdressing stations around the walls and in a central island, and a hair-washing section. There will be feature chandeliers throughout. The basement will feature a nail salon and a pedicure department, as well as private treatment rooms.
Caulder Moore is also redesigning the salon’s website, which is due to go live in August. The salon is being refitted in phases while it remains open, and is also due for completion in August.