Leonidas is redesigned by DJPA

DJPA Partnership has been appointed to overhaul the global brand of Belgian chocolate and praline company Leonidas.

DJPA Partnership has been appointed to overhaul the global brand of Belgian chocolate and praline company Leonidas.

The consultancy was selected following an international pitch with groups from the chocolatier’s domestic markets of Belgium and France. Leonidas currently retails to 40 countries across 1400 outlets.

DJPA will redesign the company’s marque, packaging and retail identity, led by creative directors Andy Palmer Smith and Sara Jones.

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