Digital design consultancy AKQA has created a series of films and a website to promote Unilever’s Peperami Noodles brand on-line and through mobile devices.
The website – www.goneabitnoodles.co.uk – launches this week and the creative is built around the Peperami Noodles Army, a ‘shadowy underground movement’ conceived by AKQA.
The exclusive film content has been developed by the consultancy specifically for the Web, says group account director Richard Hedges. The campaign is intended to propagate by a ‘viral seeding’ of these films, which were produced by The Number of the Beast. AKQA has also created rich media on-line advertising to run alongside the viral element.
‘It’s perfect for this brand, as for movies to be passed on they need to be surprising, original and make you laugh,’ explains Hedges.
AKQA sits on Unilever’s roster of design groups and was appointed to the work without a pitch.