Nude Brand Creation has designed new packaging for the Oasis soft drink range for Coca Cola UK. Tony Enoch, partner at Nude, says, ’We have made the brand more heroic, with the “O” becoming a more recognised character within the logo.’ Nude was appointed following an initial three-way paid creative pitch with two other London-based consultancies.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.