Nude Brand Creation has designed new packaging for the Oasis soft drink range for Coca Cola UK. Tony Enoch, partner at Nude, says, ’We have made the brand more heroic, with the “O” becoming a more recognised character within the logo.’ Nude was appointed following an initial three-way paid creative pitch with two other London-based consultancies.
The new project builds on the museum’s research project last summer, which seeks to examine the British festival’s impact over 50 years.
The IKEA-style solution aims to make the fit-out process easier and cheaper, while also getting designers back into unoccupied commercial space.
The winners of the annual Design Museum schools challenge hope the design will help support bee populations with a new pollen source.
The intricacies of creative projects often pose access challenges for those who struggle to read – how can designers reconcile creativity with accessibility?