Briefs

Interbrand Newell and Sorrell has created a new name and identity for SAFTA – Support Around Termination for Abnormality. The charity is now known as ARC, an acronym for Antenatal Results and Choices.

AudioRom won the design award for its enhanced CD ShiftControl at the inaugural BAFTA Interactive Entertainment Awards.

The Peterborough Millennium Group is introducing a brand to promote the city’s millennium events. Designed by local group Carter Roe Advertising & Marketing, the marque is intended to have a “Euro” feel.

The Actors’ Charitable Trust has a new identity by Axiom Design, aimed at younger actors. The bowing man reflects the trust’s caring role.

Zim, a computer-generated spaceman, stars in Channel 4’s new Sunday morning children’s programming brand T4. Zim features in three idents for the 6am to 9am pre-teen slot. Dance-style computer animated images for the teenage audience go on air from 9am to 1pm. The T4 sub-brand appears on all sequences.

Bang Creative has redesigned packaging for Wiggins Teape’s range of digitally compatible printer paper.

The Cystic Fibrosis Trust has this week unveiled its annual report and accounts, by Hill Rae Smith Graphics.

The Team designed the identity for United Biscuits’ 50th anniversary in partnership with Prince’s Trust Business Awards and McMillan Cancer Relief, and not the logo for the Prince’s Trust Business Awards, as reported (DW 30 October).