Recreations of a New York subway and stretches of Broadway are to be incorporated into a new themed restaurant planned for central London.
The venture called It’s Showtime! is proposed by songwriter Geoff Morrow. It is one of a clutch of large-scale London restaurants and clubs in the pipeline. This is despite predictions of recession and a saturated themed restaurants market which has already contributed to the downfall of the supermodels’ Fashion CafÃ©.
It’s Showtime!, to open in the New Year in Shaftesbury Avenue, will be “camp, kitsch and fun” with a New York deli and a mural of the Manhattan skyline.
Designer Carl Dawson, a celebrity home specialist, says the concept will offer more than burger-joint style themed cafÃ©s.
“I’m trying to make it fun and tongue-in-cheek, but actually clever and sophisticated,” he says.
The ground floor will be Broadway themed, while the lower ground floor includes an Edwardian-style Showtime Theatre restaurant and a bar in two New York subway carriages.
Meanwhile, the former Design Centre in London’s Haymarket is to be transformed into a 3m bar/restaurant and club designed by Tibbatts for backer Chorian.
Tiger Tiger, which opens next month with a capacity of 1770, will be an eclectic mixture of linked themed spaces arranged over four floors. It will include a walk-in deli, a Latin-themed restaurant, a basement nightclub and three bars.
Research by Foodservice Intelligence predicts a saturated themed restaurant market, fuelled by an imminent reduction in the 25-34 age group target market.
However, as restaurants continue to open, the Restaurateurs Association of Great Britain reports no signs yet that the recession has hit.