Landor Europe has established a presence in the London office of parent company Young & Rubicam as part of a move to integrate services within the global media group.
“A couple” of Landor consultants, including new business director Dean Crutchfield, have moved into a space within Greater London House in Camden Town, says Landor Europe president Craig Branigan. But the arrangement is to be flexible, with consultants retaining deskspace in both Y&R’s building and Landor’s Clerkenwell base.
Branigan says the move is part of a bid to integrate the entire Y&R business to meet the needs of global clients. “We are trying to become more holistic,” says Branigan.
Y&R comprises Landor, Young & Rubicam Advertising, PR group Burson-Marsteller and database company WCJ.