S&S Design kits out Linklaters & Alliance

Saatchi & Saatchi Design had just six weeks to design and produce ten tonnes of stationery for Linklaters & Alliance, the new alliance of five European law firms led by Linklaters & Paines.

Saatchi & Saatchi Design had just six weeks to design and produce ten tonnes of stationery for Linklaters & Alliance, the new alliance of five European law firms led by Linklaters & Paines.

The consultancy created an interim brand identity for the alliance, which was launched this week. The five firms are now working towards a full merger.

A straightforward black and white identity in a serif font was chosen from 100 variations. The identity is being implemented on all stationery and on brochures for 14 new practice areas, including the first, a brochure on tax which is unveiled this week.

S&S Design, which is retained by Linklaters, has completed further brochures on the legal areas of international, mergers and acquisitions, corporate and banking in the last fortnight.

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