Geoff Halpin joins Identica

Geoff Halpin, a founder member of corporate identity consultancy Halpin Grey Vermeir, is joining The Identica Partnership as senior designer. Halpin formed HGV in 1987, and left in 1989 to go freelance.

He has since worked for Identica, Lewis Moberly and ad agencies. “I want to work in-house now. As an independent person you’re not central to the decision-making process,” he says.

The Identica Partnership changed its name from Identica last week in a drive to “reflect our philosophy of senior people making big contributions”, according to managing partner Michael Peters