5 October 2000

Agencies play dirty in face of skills shortage

Recruitment must be one of the most lucrative areas of the design business. With consultancies crying out for senior creative staff as well as “suits”, particularly in identity and branding, specialist recruitment agencies aren’t short of work. And with commissions of around 20 per cent of the first year’s salary charged for successful placements, you’d […]

Hugin set loose by Blue Dog

Blue Dog Design has re-branded European investor relations company Hugin to consolidate the conflicting attitudes of its Europe-wide network and differentiate it in the “stuffy” financial sector. The new identity is a more laid-back marque, reflecting Hugin’s Norwegian roots and headquarters, and incorporates a vivid lime green. “The colourway is a backlash against the traditional […]


Laing & Carroll has developed pre-launch sales material, including brochures, advertising and a teaser campaign, for The Hoobs, the new pre-school TV show from The Jim Henson Company, creator of The Muppets.


The UK’s ‘first ever’ make-up vending machine, Make-up Go Go, features graphics by Creative Action Design, designed in partnership with Imagetime UK. The in-store unit has launched in Top Shop in Kingston-upon-Thames.

Newenglish dialect for Intuitive

Design consultancy Newenglish has created an identity for fledgling company Intuitive. The company was formed six months ago to provide process control services to the clients in the manufacturing industry. So far only a logo has been created, but work on developing a website and corporate literature is on-going. The project is expected to be […]

Sweet charity from Wickens Tutt Southgate

New chocolate bar Dubble seeks to represent confectionery with a conscience. Made by The Day Chocolate Company in partnership with cocoa growers in Ghana, the bar communicates the message, directly endorsed by Comic Relief, that fair trade is a long-term solution to world poverty. Branded and named by Wickens Tutt Southgate, the product features The […]

BE makes Stansted connection

Design consultancy Brand Environment, trading as BE, has developed a complete identity for Stansted Express, the rail link between London’s Liverpool Street station and the Essex airport. The new blue and orange brand has been implemented through station architecture, external and internal train liveries, staff uniforms, signage, ticketing systems and marketing communications. The new lower […]

No smoke without fire

If new proposals on passive smoking at work by the Health & Safety Executive are implemented, it could signal a big shake-up in the pubs and restaurants sector.

Designers use E-magination

Hewlett-Packard has joined forces with the British design industry in a new exhibition entitled E-magination, which aims to demonstrate the importance of information technology in pushing the boundaries of design. Nine of the country’s leading designers from the worlds of interiors, art, industrial and architectural design have been commissioned to design a single installation showing […]

Please look deeper before criticising the BP identity

I can’t help but be disappointed by the last series of comments around the ‘GCSE Art nonsense’ BP identity (Letters, DW 15 September). Sadly, this debate seems to have constantly centered around the ‘do I like the logo’ issue rather than look for the more significant implications concerning the evolution of the brand itself. This […]

Lunn Poly

Lunn Poly is undergoing an integrated rebranding of its ‘clicks and mortar’ operations through Leicester design consultancy Checkland Kindleysides. The first stage, a number of new concept retail stores, is now being prototyped and work is beginning in conjunction with an in-house team to bring this branding to a redeveloped website for use in the […]

Latest articles