Felton brands charity merger

The organisation created following the merger of the HIV charities Terrence Higgins Trust and London Lighthouse is to be branded Terrence Higgins Trust Lighthouse. Services will continue to be delivered under the Terrence Higgins Trust and London Lighthouse brands.

London consultancy Felton Communication, which worked on rebranding Terrence Higgins Trust two years ago, is to create the identity for the new umbrella brand. A new logo for London Lighthouse will also be created to “bring it into line” with the Terrence Higgins brand, says consultancy managing director Roger Felton.