Newenglish dialect for Intuitive

Design consultancy Newenglish has created an identity for fledgling company Intuitive. The company was formed six months ago to provide process control services to the clients in the manufacturing industry.

So far only a logo has been created, but work on developing a website and corporate literature is on-going. The project is expected to be completed in the next few months.

The logo represents “an attempt to communicate the human interaction with machines that radiates throughout the manufacturing process and is what Intuitive is all about,” says designer Ian Clewett.

No pitch was made in securing the contract, the Leicester-based design consultancy having been recommended to Intuitive through word of mouth.