US brand consultancy Libby Perszyk Kathman has created a new look for Procter & Gamble nappy brand Pampers and its associated spin-off products. The new identity seeks to engage mothers and to convey the product as useful and joyful. ‘Mums expect innovation and view discovering the development of their babies as a joyous experience,’ says P&G global design manager Tom Dierking. The new identity will initially be introduced in US markets.
The winners of the annual Design Museum schools challenge hope the design will help support bee populations with a new pollen source.
The intricacies of creative projects often pose access challenges for those who struggle to read – how can designers reconcile creativity with accessibility?
Have your say about about working patterns in the design industry and the kind of change you’d like to see.
Swedish design studio Kurppa Hosk has worked with the DJ platform on its first identity update since 2012, which launches alongside its first-ever app.