US brand consultancy Libby Perszyk Kathman has created a new look for Procter & Gamble nappy brand Pampers and its associated spin-off products. The new identity seeks to engage mothers and to convey the product as useful and joyful. ‘Mums expect innovation and view discovering the development of their babies as a joyous experience,’ says P&G global design manager Tom Dierking. The new identity will initially be introduced in US markets.
The playful branding for the personalised subscription service hopes to show a different side of the wine world.
Design Partners researcher Anusia Grennell shares insight into the world of musical instrument design and tips on establishing a more inclusive approach.
Nils Leonard on taking a creative backseat for the Australian singer’s latest project, and why Uncommon was well-adapted for its first film venture.
The future-facing exhibition, curated by FranklinTill, has been designed by Universal Design Studio with modularity and mobility in mind.