P&G unveils new look Fairy brand

The UK’s top-selling washing-up liquid, Procter & Gamble’s Fairy, has been given a new image by PI Design International.

The UK’s top-selling washing-up liquid, Procter & Gamble’s Fairy, has been given a new image by PI Design International. The range now comes in clear bottles and the Fairy character is given greater prominence. ‘The new image builds on the brand’s established values in the UK and Europe,’ says PI head of brands Don Williams.

Latest articles