The 4 o’clock cup of tea is no longer just a British trait. In recognition of its growing global popularity, Blue Marlin has redesigned Twinings’ black-pack export teas – incorporating Earl Grey, English Breakfast and Darjeeling brands, among others – to expand its international market. ‘Tea drinkers are a mature market,’ says Blue Marlin managing director Andrew Eyles, ‘and Twinings wants to capture some of the youth, “cafÃ© society” sector.’ As a result, gone are the fiddly, reflective cellophane wrappers, replaced with resealable cardboard tear-slips, and the boxes feature bold colourways to strengthen their personalities. The new designs hit Australia in October, followed by an international roll out, excluding the UK.
The playful branding for the personalised subscription service hopes to show a different side of the wine world.
Design Partners researcher Anusia Grennell shares insight into the world of musical instrument design and tips on establishing a more inclusive approach.
Nils Leonard on taking a creative backseat for the Australian singer’s latest project, and why Uncommon was well-adapted for its first film venture.
The future-facing exhibition, curated by FranklinTill, has been designed by Universal Design Studio with modularity and mobility in mind.