In response to your Comment (DW 18 July), the Design Festival is a great idea and it makes sense to have London as the hub for world design, but other parts of the world need to celebrate this festival too as a British celebration. In London we could have a debate – on, say, the future of design – with a live video link to Sydney, New York, Bombay and so on, with the virtual participation of other design capitals. This would showcase how technologies are changing social exchange while focusing world attention on Britain. Sudhir Sharma Founder director Elephant Design Pune, Maharashtra, India
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The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
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