In response to your Comment (DW 18 July), the Design Festival is a great idea and it makes sense to have London as the hub for world design, but other parts of the world need to celebrate this festival too as a British celebration. In London we could have a debate – on, say, the future of design – with a live video link to Sydney, New York, Bombay and so on, with the virtual participation of other design capitals. This would showcase how technologies are changing social exchange while focusing world attention on Britain. Sudhir Sharma Founder director Elephant Design Pune, Maharashtra, India
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.