Sunderland Football Club

By Design Week’s standards, it wasn’t too difficult a question. ‘Who designed your crest?’ we asked Sunderland Football Club for our club badge feature (DW 29 August). But we may as well have asked what colour pants its chairman was wearing that day, such was the wall of silence that greeted our request. ‘We do not disclose that information,’ a spokeswoman said. Further Paxman-style grilling ensued, but it was to prove fruitless. It was with only a little help from outside the club that we managed to find the consultancy responsible –

Twocan Design in Sunderland. Come on, Sunderland. What’s the secrecy? Why spend good money on design if you won’t own up to it? And the crest’s not that bad