PriestmanGoode has designed a new interior concept for Swiss International Air Lines that introduces European oak and a range of browns and greys to the cabin.
Light oak pervades much of the cabin and can be found on tables, bulkheads and lavatory cupboards.
Reception area created
The design scheme, which also includes new seat designs, will roll out across all classes of the new Boeing 777-300ER aircraft.
The aircraft entrance has been treated like a reception area and will greet visitors with an illuminated welcome panel and an illuminated world map in a wood finish that mirrors the one found in the receptions of the Swiss lounges at Zurich airport.
In First and Business classes the front bulkheads feature a Matterhorn print in reference to the Alpine mountainscape.
2m flat bed
In First Class a new seat doubles as a 2m flat bed and gives three privacy options – fully open, semi-open and semi enclosed. Meanwhile “personal wardrobe” doors can be pulled apart to create a partition and offer complete privacy.
Personal storage space has been increased by more than 50% and an 81cm screen has been introduced, which the consultancy says is the largest in the industry.
The design language from the Swiss lounges has been referenced in the design of the perforated wood panels and the reading lamps.
A Corian cocktail table surface has integrated lighting, which the consultancy says “adds to the precious feel of the cabin” and highlights attention to detail. It sits in a table made of solid wood veneer.
Materials and finishes including the soft walls, woven fabric bulkheads, and curtain screens have been chosen for their acoustic properties so a quieter experience can be offered.
In Business Class the seat is a development of the previous seat, which was designed bespoke for Swiss. Colours match those in First Class to help create a consistent brand language.
New features include headphone hangers and straps for storing tablets and magazines to help foster a “comfortable and practical environment.”
Self service kiosk
In Economy there is a customised self-service kiosk, a new trim and light coloured covering for an existing seat design. The lighter shade is an uncommon choice for the lower tier in air travel according to the consultancy.
PriestmanGoode’s concept follows other work for Swiss, including First Class cabin design of the A330.