Crown is tackling the daunting task of choosing complementary and contrasting colour schemes for the home with its new Colour Card, stencil kits and sponging kits in the Compatibles range.
BBM Carlson Design in Bristol has worked with Akzo Nobel’s Crown brand since 1993. The consultancy designed three paint display units, the success of which led to further packaging and literature work, says consultancy creative director Ian Salisbury.
Akzo Nobel retail marketing manager Melanie Laing says: `The specialist structure at BBM – with its three main disciplines of packaging, merchandising and communication graphics – has helped enormously in meeting the needs of a project as complex as this.’
The consultancy designed the 20-page 1995 Colour Card to show the different paint effects possible within the range. BBM put together the room-sets featured in the card to reflect Crown Compatibles’ nature theme. `It had to reflect the quality of the paint and to look authoritative,’ alisbury says of the brochure.
The nature concept was developed for Crown’s four stencil kits and four sponging kits, to be marketed within the Compatibles range.
The consultancy created original stencil patterns based on popular themes, including marine life and flowers. The kit packaging was designed to represent the action of stencilling as well as to portray its end result. The pillow pack, which holds a sponge or brush, gives the kits `a tactile value’, adds Salisbury.
BBM was also responsible for the kits’ outer display packaging and consumer literature, all of which will be in the shops by Easter.