Get your facts right on shaggy dog story

In your little puzzle piece “On your marks…” (DW 24 March), you featured several examples of “subliminal” brand language to amuse us all and point out how astute some designers have been.

Regrettably, as I have been boring people for nearly the whole of the last decade on how we put the Dulux dog on their product cans, I must take exception to the idea that those limelight-hoggers at Coley Porter Bell did the deed. I appreciate that, if in doubt, it is a pretty safe bet that anything of recent significance in packaging can usually be attributed to them or Lewis Moberly, but in this instance of good old basic common sense, we got there first.

Howard Milton

Smith & Milton Original

London W8