Thomas French & Sons, the listed weaving company, has changed its name and identity, with design work by Light & Coley.
This is the first time in the Manchester firm’s 103-year history that its identity has been changed. The name change, to French plc, stems from a two-year strategic review carried out by the firm, says a Light & Coley spokeswoman. “The review instigated a broad plan of organic growth supported by acquisition. But the old name and existing identity were felt inappropriate for the plan.”
A symbol and logotype has been created for the company “which can be easily transferred to other areas and industries, because the company is looking to diversify”, says Light & Coley design director Martin Seymour. “The symbol was created to express a branching out and drive to new horizons as well as bring personality to the company.”
The new identity will be rolled out this week and will be implemented on all literature.