Greenfield Design has created a new look for next week’s relaunch of hypo-allergenic cosmetic range Almay. The new packaging fulfils the brief’s call to reinforce Almay’s heritage – the brand is 64-years-old – and promises indulgence and beauty, says Greenfield creative director Jo Eden. `This is a great brand that needed re-energising,’ adds Eden. The makeover follows Revlon’s 1993 purchase of Almay. The new designs feature a colour-coding system.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last