Greenfield Design has created a new look for next week’s relaunch of hypo-allergenic cosmetic range Almay. The new packaging fulfils the brief’s call to reinforce Almay’s heritage – the brand is 64-years-old – and promises indulgence and beauty, says Greenfield creative director Jo Eden. `This is a great brand that needed re-energising,’ adds Eden. The makeover follows Revlon’s 1993 purchase of Almay. The new designs feature a colour-coding system.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.