Greenfield Design has created a new look for next week’s relaunch of hypo-allergenic cosmetic range Almay. The new packaging fulfils the brief’s call to reinforce Almay’s heritage – the brand is 64-years-old – and promises indulgence and beauty, says Greenfield creative director Jo Eden. `This is a great brand that needed re-energising,’ adds Eden. The makeover follows Revlon’s 1993 purchase of Almay. The new designs feature a colour-coding system.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.