Greenfield Design has created a new look for next week’s relaunch of hypo-allergenic cosmetic range Almay. The new packaging fulfils the brief’s call to reinforce Almay’s heritage – the brand is 64-years-old – and promises indulgence and beauty, says Greenfield creative director Jo Eden. `This is a great brand that needed re-energising,’ adds Eden. The makeover follows Revlon’s 1993 purchase of Almay. The new designs feature a colour-coding system.
Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.