Pearson gets new ID

The international media group Pearson has a new corporate identity designed by Luxon Carr. Among others, Pearson owns Penguin Books, Thames Television and the Financial Times.

The design features the Pearson name over a “global horizon and rising star,” says the consultancy’s managing director David Rowson. It uses Pearson’s existing corporate blue colour.

Rowson says the change marks a repositioning of Pearson as purely a media group, away from its past as a holding group for more diverse interests.

Pearson’s director of public affairs, Duncan Campbell-Smith, says: “The new identity conveys exactly what we wanted it to – that we are a large established company with international interests and an exciting future – without being too fussy or needing too much explanation. With such famous corporate designs in the group as the Penguin logo and the Longman ship, we had to meet a high standard.”

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