Allied Domecq is publishing its first detailed environmental report this week, co-written and designed by C21. The report, called Environmental Performance 2000, uses soft illustrations to explain Allied Domecq’s production processes and to highlight where environmental policies come into play. Prior to the publication of the report, Allied Domecq had only published smaller documents about individual environmental initiatives, according to a C21 spokeswoman. ‘Each environmental issue is represented by a simple icon and the icons are then used throughout the report to signpost a clearly written guide to each of the problem areas spelled out in detail, and Allied Domecq’s solutions to them,’ she says.
The health and fitness company, which owns private hospitals and gyms across the UK, has been given a new identity by Handsome Brands to unify its former, “disparate” look.
Full service architecture, design and build company Monument receives new identity based on “building blocks of architectural design”.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by