A campaign by Curtis Fine Papers appealing to designers and other local businesses in London’s Gray’s Inn Road area has been hit by shoe thieves.
Promoting the paper producer’s new conservation range of 100 per cent recycled papers, OneAgency created a billboard with 138 shoes nailed on it, contrasting the benefits of waste reduction with over-consumption, a la famous shoe collector Imelda Marcos.
But Curtis has now announced a shoe amnesty after three rows of footwear went missing from the poster.
‘We are urging those responsible for taking the shoes to return them to us,’ says Curtis brand manager Eric Champon. ‘The culprits’ anonymity will be preserved if they respond right away, but further steps will be taken if they don’t co-operate.’