Digest

Global digital media consultancy US Web/ CKS is launching a new name and identity following its merger with technology group Whittman Hart. The group has been renamed March First.com, and appointed Rachel Clare from CKS to head its expanding creative team in London. The group is still pursuing its plan of acquiring a UK Web design group to aid expansion, according to US Web/ CKS managing partner Andrew Jurczynski (DW 4 February).