Cider maker Bulmers is seeking to tap into the ‘everyday’ market for fair-priced organic products with the launch of its new Bulmers Organic canned cider. Sold in 440ml packaging created by FLB, the drink will retail for around £1 per can. Bulmers marketing manager Clare Cotton says, ‘Most organic brands position themselves as “earthy and worthy”, while Bulmers Organic is just simple and natural refreshment.’ Consumer research has shown the drink to be especially popular among young mothers, she adds.
For years those living with dyslexia have faced the stigma attached to their condition, but research from Cambridge University suggests the learning disorder can make creative-led professions like design more
The database aims to be the world’s biggest resource of climate crisis posters.
Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.