Cider maker Bulmers is seeking to tap into the ‘everyday’ market for fair-priced organic products with the launch of its new Bulmers Organic canned cider. Sold in 440ml packaging created by FLB, the drink will retail for around £1 per can. Bulmers marketing manager Clare Cotton says, ‘Most organic brands position themselves as “earthy and worthy”, while Bulmers Organic is just simple and natural refreshment.’ Consumer research has shown the drink to be especially popular among young mothers, she adds.
New Pentagram partner Yuri Suzuki gives us an insight into his highly experimental work ahead of a talk he will give at Design Indaba in Cape Town, South Africa, later
This year’s branding, created by design studio Johnson Banks alongside illustrator Simon Prades, features an “F” letterform inside a silhouette of the festival’s guest director.
Guy’s Hospital recently invested in a £50 million project to improve cancer care at the London NHS trust – we speak to BAT Studio about designing The Living Room, a
As we celebrate 100 years of Bauhaus, we ask designers how the school, its teachings and approaches have influenced their design style or career.