Cider maker Bulmers is seeking to tap into the ‘everyday’ market for fair-priced organic products with the launch of its new Bulmers Organic canned cider. Sold in 440ml packaging created by FLB, the drink will retail for around £1 per can. Bulmers marketing manager Clare Cotton says, ‘Most organic brands position themselves as “earthy and worthy”, while Bulmers Organic is just simple and natural refreshment.’ Consumer research has shown the drink to be especially popular among young mothers, she adds.
The world’s biggest furniture fair will now take place in June, as Italy reckons with the global virus outbreak, which has hit the north of the country.
The search is on to find an innovative obstacle avoidance sensor which could be included in a mechanical clockwork rover concept design, which NASA hopes will explore the planet’s surface
Design studio Reggie London has created new branding for Oxsight, a technology company that creates glasses which aims to help those with sight loss.
Design education, much like the wider industry, is lacking in diversity – here, Design Week speaks with some of the women who are working to change this through collective action.