Cider maker Bulmers is seeking to tap into the ‘everyday’ market for fair-priced organic products with the launch of its new Bulmers Organic canned cider. Sold in 440ml packaging created by FLB, the drink will retail for around £1 per can. Bulmers marketing manager Clare Cotton says, ‘Most organic brands position themselves as “earthy and worthy”, while Bulmers Organic is just simple and natural refreshment.’ Consumer research has shown the drink to be especially popular among young mothers, she adds.
The global advertising group, which owns the likes of Superunion, Ogilvy and AKQA, has a new identity that aims to reflect how the company is “changing”, as it looks to
Designhouse has created a new visual identity and defined three sub-brands for the business, inspired by the curves of leaves and petals.
Are you (mulled) spicing up your offices for the Christmas season? Send us in photos of your décor, and we’ll publish the best ones in the lead up to the
To mark the 70th anniversary of the Universal Declaration of Human Rights, 30 artists and designers from across the world have designed prints representing our fight for equality, from women’s