Cider maker Bulmers is seeking to tap into the ‘everyday’ market for fair-priced organic products with the launch of its new Bulmers Organic canned cider. Sold in 440ml packaging created by FLB, the drink will retail for around £1 per can. Bulmers marketing manager Clare Cotton says, ‘Most organic brands position themselves as “earthy and worthy”, while Bulmers Organic is just simple and natural refreshment.’ Consumer research has shown the drink to be especially popular among young mothers, she adds.
As skateboarding makes its Olympics debut, designers discuss the creativity of skate culture and the art of great board design.
The library requires an identity for a new initiative, which looks to create a “single digital presence” for public libraries across the UK.
Three installations in total have been developed for the street, following an open call for “green” ideas earlier this year.
The new look features a redrawn wordmark, tweaked colours and a custom typeface, and was developed in collaboration with branding consultancy Mucho.