Pemberton and Whitefoord has designed the packaging for Tesco’s newly launched own-label wines. The group devised a three-part label overlaying images of Greek gods on an architectural ‘key’ motif. Zeus sits on the red wine label and Bacchus on the white. P&W also used a Greek-style typeface on the black name label underlying the main image. ‘Our objective was to imbue the new Tesco products with contemporary, yet authentic Grecian imagery, to distance them from cheaper products and generate expectations of a superior taste,’ says consultancy founder Simon Pemberton.
The museum will work with research studio Forensic Architecture on the installation, which is inspired by this year’s theme of “emotional states”.
The latest research from the Design Council and Social Change UK highlights the health and economic benefits of making neighbourhoods more walkable and designing houses that don’t leave people feeling
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.