Pemberton and Whitefoord has designed the packaging for Tesco’s newly launched own-label wines. The group devised a three-part label overlaying images of Greek gods on an architectural ‘key’ motif. Zeus sits on the red wine label and Bacchus on the white. P&W also used a Greek-style typeface on the black name label underlying the main image. ‘Our objective was to imbue the new Tesco products with contemporary, yet authentic Grecian imagery, to distance them from cheaper products and generate expectations of a superior taste,’ says consultancy founder Simon Pemberton.
As JK Rowling’s magical series celebrates its 20th anniversary, the British Library has opened a new exhibition to mark the occasion. We speak to exhibition design consultancy Easy Tiger Creative
We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.
The DBA’s Annual Survey of over 150 businesses has shown that, while income and staff employment is on the up, clients are underpaying for design services.
From a new report about creative skills shortages post-Brexit, to our top picks from Design Manchester 2017, we round up the news from the last seven days.