Pemberton and Whitefoord has designed the packaging for Tesco’s newly launched own-label wines. The group devised a three-part label overlaying images of Greek gods on an architectural ‘key’ motif. Zeus sits on the red wine label and Bacchus on the white. P&W also used a Greek-style typeface on the black name label underlying the main image. ‘Our objective was to imbue the new Tesco products with contemporary, yet authentic Grecian imagery, to distance them from cheaper products and generate expectations of a superior taste,’ says consultancy founder Simon Pemberton.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.