Pemberton and Whitefoord has designed the packaging for Tesco’s newly launched own-label wines. The group devised a three-part label overlaying images of Greek gods on an architectural ‘key’ motif. Zeus sits on the red wine label and Bacchus on the white. P&W also used a Greek-style typeface on the black name label underlying the main image. ‘Our objective was to imbue the new Tesco products with contemporary, yet authentic Grecian imagery, to distance them from cheaper products and generate expectations of a superior taste,’ says consultancy founder Simon Pemberton.
A total of 30 book cover designs for The Night Manager, A Short History of Nearly Everything and Goodnight Mister Tom have been unveiled.
To celebrate ten years since the blockbuster BBC adaptation of the fictional detective, Royal Mail has released a range of Sherlock-themed stamps.
Big Motive has launched the country’s app in the hope of slowing the spread of coronavirus, incorporating “nudges” and a community focus.
Graduate season is in full swing now, so we’ve rounded up our favourite projects from the most recently opened online showcases.