Pemberton and Whitefoord has designed the packaging for Tesco’s newly launched own-label wines. The group devised a three-part label overlaying images of Greek gods on an architectural ‘key’ motif. Zeus sits on the red wine label and Bacchus on the white. P&W also used a Greek-style typeface on the black name label underlying the main image. ‘Our objective was to imbue the new Tesco products with contemporary, yet authentic Grecian imagery, to distance them from cheaper products and generate expectations of a superior taste,’ says consultancy founder Simon Pemberton.
Visit an interactive installation inspired by the Windrush Generation at Somerset House, head to Stockholm for a design festival and more this month.
The founder at creative networking platform and jobs site The Dots talks about why art and design skills should not be reserved for the middle class, and
Design studio Lippincott was commissioned to create a new visual identity for the toy store chain, which was fully completed – just before the company filed for bankruptcy earlier this
The annual design fair and exhibition, which takes place during London Design Festival, is moving from King’s Cross to South Bank this year, and has announced a host of exhibitors