Fashion label Kangol is preparing to roll out new interiors and a shop-in-shop system during the next two months. The international change is part of a rebranding of the brand’s retail division.
Designed by Leicestershire consultancy Knox, the revamp includes a perimeter wall system and two mid-floor units for hats and clothes, plus a standalone component for merchandising headgear. The surrounding walls also feature the corporate identity on Kangol blue to create a strong brand presence.
A Knox spokesman says: “The overall impression is a very strong, contemporary 3D brand identity that clearly and confidently presents the product offer to the customer.”
Knox has created a new flexible point-of-sale unit to display a new shoe range by Converse. The US sports brand is aiming to rival Nike, Reebok and Adidas and to reinforce the brand outside of the US.
The new system was launched last week and will be rolled out across 1000 stores around the UK and Europe.
The versatility of the unit enables it to adapt to space allocation and the number of shoes needing to be displayed, and can be situated on counter-tops alone or as part of a full slat-wall merchandising system.