Lost in jargon?

Communication can be a tricky subject. Take the direct mail campaign issued to publicise the Popcomm-organised 2000 Communication Summer School. Aimed at pupils, the mailer includes a two-page questionnaire for busy professionals, plus a brochure promising courses on effective public relations and internal communications. Maybe it would be a more effective communication device if it didn’t begin, ‘Dear corporate communicator…’

Latest articles

Designers to watch: Kristyna Baczynski

As part of our series looking at up-and-coming creatives, we speak with freelance illustrator Kristyna Baczynski about how her Ukrainian heritage inspired her to make a graphic novel, why she