Manchester art gets new identity

Manchester City Art Galleries is seeking a brand consultancy to redesign its identity.

The organisation consists of the Manchester City Art Gallery, which is undergoing a £25m refurbishment for completion in two years, and branch galleries Heaton Hall, Wythenshawe Hall and the Gallery of Costume.

MCAG requires an umbrella identity for application to all venues including signage, literature stationery and promotional material. Payment on offer for the project is £17,000.

The organisation plans to draw up a first-round shortlist, after the 21 April application deadline. A £500 fee will be paid for the creative pitch, and a final appointment made in June.

Manchester City Art Galleries communications officer Kim Gowland, who is heading the initiative, says: “There has been long-standing confusion between the identities of Manchester City Art Galleries and the City Art Gallery itself, although the Gallery has been the focus in a way because it is the flagship.”

“We won’t be able to change things dramatically. Also under discussion with management at the moment is whether to change the identity of the Gallery, but this will be resolved by the time somebody has been appointed,” she adds.