DLKW assists with AA van fleet redesign

The AA will next week unveil an overhaul of its fleet of vans, with liveries designed by the company’s creative agency DLKW Dialogue and the AA in-house team.

Details of the design are under wraps, but it is thought that vans will feature glow-in-the-dark decals, reflective ‘A’s on van sides and cross-sales material on the rear. The vehicles will be presented as ‘urgency vehicles’ rather than emergency vehicles, adopting a design distinct from other emergency services.