More of Mr Kipling

I don’t believe it! The letters page provided yet another chance to show the Mr Kipling packaging (DW 23 March).

Thus, I’m finally compelled to put my two-penneth in. Mr Kipling should bring out a range, using the much-admired Turner Duckworth packaging, branded as Miss Kipling (or should that be Ms?) aimed at a younger market, with the line ‘Exceedingly better than her Old Man’s cakes’. Moreover, as the lettering artist who worked on the Mr Kipling logo, I should get to do the revise.

Carol Kemp, Freelance lettering artist, by email

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