Bamber Forsyth has promoted senior director Lee Hoddy to creative director, a post vacated last year when Jon Henry left the group (DW 4 July 1997).
The promotion forms part of a bigger restructure to formalise creative roles and strengthen the group’s new media offering.
In the period since Henry’s departure, the creative director role has been filled by the group’s senior designers and partners Keith Bamber and Nigel Forsyth.
Around the time of Hoddy’s appointment, Bamber Forsyth senior designer Gary Mouat left to work on a consultancy basis for various design groups. Both Hoddy and Mouat had played an active role in the creative direction at the group.
“I don’t think [Hoddy’s appointment] was the issue [of Mouat’s departure],” says Bamber Forsyth managing director Clare Fuller.
Mouat says he left the group because he wanted “to follow a less corporate path”, and adds that it was a “very amicable parting”.
Mouat is currently working with Assorted Images and Tomato founder Graham Wood on two unspecified projects.
Mouat will take up a permanent full-time contract with another consultancy in a month or two. He cannot name the group for contractual reasons.