Film channel adds to idents

Studio Universal, a new film channel from the Universal Studios Networks, has given the go-ahead to a second series of on- and off-screen idents, created by UK groups 4i and Branded, and US group 3 Ring Circus.

The channel has been piloting in Italy since the end of May, with naming, literature, branding and identities created by the three groups working together.

The groups are now working up additional idents and promotional material in preparation for European roll-out in September.