Sumo has created next year’s brochure for youth travel company Madventurer, which specialises in development adventures in Africa. The company is repositioning itself away from the ‘traditional Raleigh International look’ to a ‘sexy’ image that is closer to Club 18-30.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.
As museums and galleries begin to open, we take a look at how exhibition design has been adapted for immediate needs, and how it could change forever.