DTI logs on to a new site by BamberForsyth Fitch

The Department of Trade and Industry is to relaunch its website, redesigned by BamberForsyth Fitch, by April next year.

The consultancy will make recommendations to the department on the ‘shape, structure and audience accessibility’ of the site. It will then begin the redesign of its core pages.

‘We will create new core templates and a top-level visual language, and this will be applied across the thousands of pages and sub-sites belonging to the core site,’ says BamberForsyth Fitch director of digital communications Mark Wilson.

‘The DTI’s in-house design team will take the work that we do and apply it to the rest of the core pages,’ he adds.

The purpose of the redesign is to ensure that the objectives of the DTI are clearly communicated via the website and that it meets the navigational needs of its UK and worldwide audience, according to Wilson.

‘[The project] is an opportunity to enhance the accessibility of the department and demonstrate its vision and resources,’ he adds.

The consultancy, which was appointed at the end of last month, won the work via a strategic pitch against an undisclosed number of rival consultancies.

The pitch was organised and advertised through the DTI rather than COI Communications, the Government’s central procurement agency.

Meanwhile, BamberForsyth Fitch will design the 2001 annual report for financial services company Old Mutual, which is listed on five stock exchanges, including London. The report will be published in March.

‘The DTI site has been up and running for quite a long time, but research [commissioned through the DTI] shows a gap between what people want from the site and what it actually offers. There isn’t anything to be alarmed about, but the site could do a better job than it is doing,’ says Wilson.

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