‘The Nest has developed two new brands, yet to be launched, that should have a significant impact on improving people’s lives. Both encourage sustainability. Vielife works with individuals within organisations to improve their lives through the provision of an amazing array of health and well-being solutions structured around the core areas of sleep, nutrition, stress and physical activity. Trucost achieves sustainability because it is the world’s first Environmental Sustainability Index. It is a business tool able to evaluate the annual environmental performance of a company’s economic activity.’
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.