Elmwood brings in Robson to bolster its digital presence

Elmwood has moved a step closer to establishing a ‘digital hub’, with the appointment of former Union Digital managing director Simon Robson as its digital director.

Elmwood Edinburgh managing director Jo Coomber says that the appointment will strengthen the group’s existing digital capabilities, paving the way for expansion and the creation of a ‘digital hub’.

‘Simon will lead the growth of Elmwood digital in whatever way, shape or form, which could still involve an acquisition,’ she says.

Robson, who takes up the reins in January, will work across all three of Elmwood’s UK offices, but will be based in Edinburgh.

Defining Elmwood’s digital strategy will be the first task to hand, along with new business development and the possibility of recruiting staff to bolster the core Elmwood digital team.

Robson remains coy about the possibility of leading an acquisition.

‘It isn’t part of the brief. I’ll be working across the UK, expanding digital presence, working on existing clients and acquiring new ones. My international experience with digital clients like Nokia will be useful for pushing Elmwood’s standing. We may well look to widen the offering,’ says Robson.

‘There’s also a strong chance we’ll be recruiting, as with more work we’ll need more resources,’ he adds.

Robson has around ten years digital experience – he previously managed Union Digital and established his own digital business in Scandinavia. He was also previously employed in a role with responsibility for planning at Grey Interactive.

He has produced marketing concepts for clients including Nokia, Mercedes, the Scottish government, Canon and the International Red Cross as part of integrated campaigns.