Boots’ remedy is a ‘mint tint’

Boots the Chemist is planning to extend trials of a pale green store facia which has been on trial in London’s Notting Hill since last November.

The facia, designed by an in-house team and installed during a facelift at the branch, aims to give a “higher quality appearance” to stores with the use of new materials.

The design moves away from the traditional Boots colouring in favour of a green backdrop to the existing blue logo. But the retailer is playing down the green element. When initially asked about the trial a spokeswoman said she could “categorically say there is nothing green”, about the Notting Hill store.

Following further investigation the retailer has revealed that the facia is formed of a new clear acrylic material made especially for the company by ICI. “Depending on the light there is a very slight mint tint to it,” caused by “an opaque white vinyl behind the glass-like acrylic material,” concedes a spokeswoman.

The Notting Hill test has convinced the retailer of the durability of the new materials, which are now to be installed in a further seven stores.

The chain has not yet decided which stores will be involved in the wider trial.

Latest articles

What to look out for at Design Indaba 2019

Ann Crabtree, Alice Rawsthorn, David Droga and John Pawson are among the international speakers at this year’s Design Indaba festival, which takes place next month in South Africa.