Brief

Gillette Stationery Products is launching a new range of Paper:Mate pens designed by Isis. The London product group researched and developed the Flexigrip Ultra ballpoint pens. The brief was to create a low-cost pen with a strong identity. Isis director David Edgerley says: ‘We wanted to create something which would be fun and attractive but with a strong clip.’ The main new design aspects are an increased barrel size and a two-colour injection-moulding production process to create the distinctive clip. The six colours used are red, purple, green, blue, grey and black.

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