Gillette Stationery Products is launching a new range of Paper:Mate pens designed by Isis. The London product group researched and developed the Flexigrip Ultra ballpoint pens. The brief was to create a low-cost pen with a strong identity. Isis director David Edgerley says: ‘We wanted to create something which would be fun and attractive but with a strong clip.’ The main new design aspects are an increased barrel size and a two-colour injection-moulding production process to create the distinctive clip. The six colours used are red, purple, green, blue, grey and black.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.
As museums and galleries begin to open, we take a look at how exhibition design has been adapted for immediate needs, and how it could change forever.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.