Gillette Stationery Products is launching a new range of Paper:Mate pens designed by Isis. The London product group researched and developed the Flexigrip Ultra ballpoint pens. The brief was to create a low-cost pen with a strong identity. Isis director David Edgerley says: ‘We wanted to create something which would be fun and attractive but with a strong clip.’ The main new design aspects are an increased barrel size and a two-colour injection-moulding production process to create the distinctive clip. The six colours used are red, purple, green, blue, grey and black.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.