Gillette Stationery Products is launching a new range of Paper:Mate pens designed by Isis. The London product group researched and developed the Flexigrip Ultra ballpoint pens. The brief was to create a low-cost pen with a strong identity. Isis director David Edgerley says: ‘We wanted to create something which would be fun and attractive but with a strong clip.’ The main new design aspects are an increased barrel size and a two-colour injection-moulding production process to create the distinctive clip. The six colours used are red, purple, green, blue, grey and black.
The supermarket’s selection, branded by Williams Murray Hamm, is aimed at those with allergies but also the health-conscious, and aims to celebrate rather than diminish “free from” food.
Design studio Someone has opted for “bright” colours, “oversized” graphics and a “decisive” tone of voice to create a range of print and digital assets in a bid to attract
The trainline has launched an awareness campaign around recycling and sustainability, and has commissioned illustrator Rebecca Sutherland to “upcycle” old newspapers and drink cans into intricate sculptures for it.
The organisation, which offers practical support and advice to children, young people, families and schools, has been given a new identity by Chromatic Brands in time for national Anti-Bullying Week.