Gillette Stationery Products is launching a new range of Paper:Mate pens designed by Isis. The London product group researched and developed the Flexigrip Ultra ballpoint pens. The brief was to create a low-cost pen with a strong identity. Isis director David Edgerley says: ‘We wanted to create something which would be fun and attractive but with a strong clip.’ The main new design aspects are an increased barrel size and a two-colour injection-moulding production process to create the distinctive clip. The six colours used are red, purple, green, blue, grey and black.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.