Brief

Light & Coley has given the new Benson & Hedges-sponsored Jordan Formula 1 car a livery with bite – the cone of the new Jordan 197 car is designed as a snake’s head, complete with fangs.

Light & Coley has given the new Benson & Hedges-sponsored Jordan Formula 1 car a livery with bite – the cone of the new Jordan 197 car is designed as a snake’s head, complete with fangs. B&H called in Light & Coley, which has worked with the cigarette brand for ten years. Light & Coley design director Gordon Bremner worked on the design, introducing the animal head to distinguish the car from the rest of the Formula 1 pack. To be driven by Ralf

Schumacher and Giancarlo Fisichella, the Jordan cars feature a red, snaking tongue designed to be reminiscent of the red stripe on the B&H cigarette pack. The group has also designed promotional material, team clothes, support vehicles and merchandise.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart