Tucker Clarke-Williams creative director Phil Skegg, seen here posing for Emap Radio’s direct mail campaign, cuts a fine figure. But T C-W insiders attribute credit for Skegg’s physique in the campaign, which features the strapline Get a Piece of the Action, to T C-W studio manager Mark Price. A dab hand with Photoshop, Price seemingly added that Peter AndrÃ©-like six-pack to give Skegg’s stomach a more ‘youthful’ silhouette. Skegg has since been sighted working out, determined to make the fantasy come true before he goes on holiday. Then perhaps he too will get a piece of the action…
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.