The National Centre for Popular Music in Sheffield is planning to appoint graphic designers by the beginning of June to create its identity. A number of designers have already submitted speculative work, which is under consideration.
Sharon McKoy, marketing director of the centre, says that her initial plan is to appoint at least two consultancies for different elements of graphics work, in a bid to capitalise on what she terms “a broader spectrum of knowledge”.
One consultancy will look at branding opportunities and the main image of the centre, while the second will concentrate on its implementation, she says.
McKoy is still deciding whether to hold an open or invitation-only pitch for the work.
But the centre is still in the process of carrying out detailed research into its target audience, which will be completed before a final brief is created in around four months’ time, says McKoy.