Saatchi & Saatchi opts for efficiency

Saatchi & Saatchi Design has created the marque for a new campaign promoting energy efficiency in the home.

The client is the independent, Government-funded Energy Savings Trust and the campaign is called Energy Efficiency.

The initiative will promote those products and services which use less energy and save consumers money.

The identity will appear on literature, in-store promotions and advertising. Saatchi & Saatchi Advertising has also created a national TV campaign.