Brand Frontier has created a six-figure identity for start-up national house builder Trilogy Homes, whose first development is released for sale in East Anglia next week.
The consultancy is currently putting the finishing touches to a brand manual that runs to signage, vehicle livery, product and corporate literature, stationery and digital media.
Trilogy Homes has been founded by a private investor to capitalise on the still resilient UK property market and the shortage of available homes in the south-east of England. The company will focus on three areas of business: new build, property development and regeneration, largely of brown-field city sites.
Brand Frontier director Mark Pinder says many house builders combine modernity with an emphasis on traditional building virtues, but that Trilogy’s brief was for a marque that was ‘contemporary, without being too olde worlde’. The brand will be targeting in the main young families and people wanting starter houses, he adds.
Illustrating the company’s environmental qualities was another requirement, and this is reflected in the colour scheme and the uses of circles in the graphics, Pinder says.
Brand Frontier creative director Chris Sessions worked on the identity and brand guidelines with designer Lee Scott, recruited last August from Interbrand.
The consultancy won the work in August last year without a pitch.