Egelnick & Webb has created a global print campaign for luxury shoe brand Jimmy Choo. The work, which launches in the US and UK later this month, will be applied across show invitations, in-store point-of-sale, shop opening announcements and global advertising. The photography (by David Slijper) draws on the theme of the collection – the cocktail party scene of the 1950s – and styling for the shoot was loosely based on Vargas-style airbrush pin-up paintings, says Egelnick & Webb director Toby Egelnick.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.