Small Japanese Soldier creates identity for Channel U

Small Japanese Soldier has created the identity and print work for Channel U, a music and youth lifestyle TV channel that launched on the digital Sky Network on Monday. SJS creative director Andy Hunns says the badge-like logo is ‘bold and impactful’. The work includes postcards and poster advertising and two ‘animated presenters’ – The BooKroo – licensed from hip-hop magazine Rewind, which will feature in idents. As well as being a TV jukebox, Channel U offers interactive content such as DJ-ing advice and styling tips, according to marketing manager Charlie Beutnin.