Artworkers should not be underestimated

I am sure that Mr. Graham (Letters, DW 26 November) is not criticising Mac designers. However, it is worth pointing out that these systems will not create good designers or make indifferent designers better.

I am sure that Mr Graham (Letters, DW 26 November) is not criticising Mac designers.

However, it is worth pointing out that these systems will not create good designers or make indifferent designers better. Like any other tool, they are only as good as the operator. The Mac provides a good designer with the potential to become better.

Technology is developing and advancing at an alarming rate. Therefore we as individuals must learn to cope with the restraints and demands put upon us by customer deadlines and use these technological advances to our advantage.

As designers it’s worth reminding ourselves of why we are here. Not just to protect our art, but sometimes to serve our customers. After all, they allow us to produce our art in the first place. Sure, let’s have good, rational design, but without the good “artworkers” our design projects would never see the light of day.

Lets face it, if you don’t measure up as a designer and you wish to stay in this environment those “key commands” may come in handy.

When you are young sometimes you think that you can change the world, when you are older the world changes quicker than you and adaptation is the key to survival.

As an older chap, having designed both conventionally and with the latest technology, I have come to terms with the reality… I’d now rather serve my family, the customer and my mortgage debt. I’ll be a luvvy in my spare time!

Mark Weaver

Creative Services Director

Precision

thinkppd@dircon.co.uk

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