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Out of the box identity TvDanmark 1, the fastest growing general entertainment channel in Denmark, has launched a new on-screen identity created by English & Pockett.

TvDanmark 1, the fastest growing general entertainment channel in Denmark, has launched a new on-screen identity created by English & Pockett.

A series of 11 idents and break bumpers has been created for the channel, based on a man-in-a-box character. ‘The idea of making a person out of our logo sounded crazy, but when it was presented everyone went for it right away,’ says Lars Borch Nielson, TvDanmark’s director of on-air promotion.

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